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Promoting wool as a sustainable fibre and revitalizing the Canadian wool industry

Campaign for Wool

The Campaign for Wool is a global endeavor initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.

Convened by His Royal Highness in the UK in 2010, the Campaign operates in 12 different countries across the globe including France, Australia, Japan and the United States. Prince’s Charities Canada brought the Campaign for Wool to Canada in 2014 with the goal of increasing consumer demand for wool products and helping revitalize the Canadian wool industry.

More information on the global Campaign for Wool

Campaing for Wool logo

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“When we discussed this campaign it was clear that the wonderful properties of wool as a material for both interior design and apparel had been almost completely forgotten. This was the tragedy, I thought. So, a wonderful, versatile and sustainable solution was being ignored in favour of fabrics made from non-renewable fossil fuels.”

His Royal Highness The Prince of Wales

Canadian Wool Week 

The highlight of the Campaign for Wool in Canada is Wool Week. Wool Week involves a series of educational and media activities across Canada to raise awareness of the benefits of wool.

In 2017, Canadian Wool Week is taking place November 3rd to the 12th and will be run in collaboration between PCC and The Royal Agricultural Winter Fair. The Royal is the world’s largest combined indoor agricultural and equestrian event with over 300,000 visitors each year.

PCC also brings together farmers, breeders, manufacturers, retailers and designers to strengthen the value chain for Canadian wool.

John Muscat is chair of PCC’s Wool Council and Melissa Grello is the ambassador.

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Ontario Wool Study

PCC and the Campaign for Wool are supporting the Ontario Wool Study, headed by Dr. Nicole Klenk at the University of Toronto. The goal of this study is to address the challenges faced by the Ontario wool industry and recommend solutions that will encourage both economic development and environmental sustainability.

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