Campaign for Wool
The Campaign for Wool is a global endeavor initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.
Convened by His Royal Highness in the UK in 2010, the Campaign operates in 12 different countries across the globe including France, Australia, Japan and the United States. Prince’s Charities Canada brought the Campaign for Wool to Canada in 2014 with the goal of increasing consumer demand for wool products and helping revitalize the Canadian wool industry.
More information on the global campaign, click here.