Environmental Sustainability

The Campaign for Wool is a global endeavour initiated by its patron, The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.  The Campaign for Wool currently runs in 12 different countries including France, Australia, Japan and the United States.

A launch event was held in Pictou, Nova Scotia on Sunday, May 19, 2022 and included local sheep, farmers, artisans, representatives of the Canadian Wool Industry and models wearing wool designs from the Campaign’s newly confirmed founding retail partners Holt Renfrew, Joe Fresh and Pink Tartan.

“We are thrilled to be able to bring the Campaign for Wool to Canada,” says Eric Bjergso, General Manager for Canadian Cooperative Wool Growers, The Campaign’s Canadian delivery partner.  “Wool is a wonder material; a sustainable fabric that supports rural economies.  We are grateful to The Prince for helping to share that story with Canadians”.

Campaign activities are centered on an annual Wool Week, a weeklong festival of events and workshops celebrating wool in all its guises.  Canada’s first Wool Week will debut this fall in Toronto in partnership with our founding retail partners.  Specific events and timings will be announced at a later date.

Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – From luxurious fine merino knitwear to fire-retardant insulation for the home.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool.

For more information, please visit http://www.campaignforwool.org/

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