Responsible Business & Enterprise

The vision of the Prince’s Canadian Responsible Business Network (PCRBN) is to be a catalyst for increasing employment opportunities for youth in underserved neighbourhoods across Canada.

PCRBN is a business-led organization that brings top-level corporate engagement together with local knowledge. The network is developing hands-on, innovative solutions to close the gap between business and community, creating sustainable youth employment.

Assembled and managed by Prince’s Charities Canada (PCC), the Network’s Founding Partners are: George Weston Ltd, KPMG, RBC, and Scotiabank. In January 2015, Birch Hill Equity Partners joined the Network as a fifth national partner.

PCRBN was announced by HRH The Prince of Wales during his Canadian Tour in May 2014. Its approach is inspired by the “place strategy” he has pioneered with The Prince’s Charities across the United Kingdom for over twenty years.

The Network’s Model: Business-to-Business, Business-to-Community

PCRBN brings a collective executive-level business voice to the community table. Under a “Neighbourhood Strategy”, members lead and innovate by working alongside community collaborators to plug business thinking into local assets and programs already in place.

The model draws from proven practices from a number of The Prince’s Charities including: The Prince of Wales Charitable Foundation, Business in the Community and The Prince’s Trust. PCRBN businesses are creating opportunities in employment, pre-employment, entrepreneurship and HR policy innovation to remove barriers across the youth employment-readiness spectrum.

PCRBN Initiatives

PCRBN is currently developing three “neighbourhood-based” pilots over three years in Winnipeg (North End), Toronto (North Etobicoke/ Rexdale) and Halifax (North End). The Network is incubating initiatives to adapt through our business partners to other communities nation-wide. PCRBN will continue to grow through PSiB, sharing best practices from local pilots across the country, and leveraging the power of our Network’s national, regional and local business connections.

The entry point to PCRBN is through the Prince’s Seeing is Believing (PSiB) program, where senior executives meet one-on-one with youth in underserved communities and find opportunities for change through business thinking. Over 140 senior executives have taken part in PSiB Visit Days across the country since 2012.