Responsible Business & Enterprise

The Prince’s Seeing is Believing (PSiB) is an experiential program for senior business leaders across Canada created by HRH The Prince of Wales to close the gap between the boardroom and the community.

PSiB takes senior business leaders out into the community during special Visit Days to engage one-on-one with those affected by an issue and those already working to address it. Through building understanding, PSiB seeks to leverage corporate thinking and responsible business practices to tackle those social and community issues through systemic change. The current focus for PSiB in Canada is youth employment.

PSiB is breaking new ground in driving socially responsible business practices by:

  • Highlighting barriers to employment that face marginalized youth
  • Convening new relationships across sectors to strengthen the response from non-profits
  • Building long-term strategies and partnerships to ensure that response is sustainable

Step 1: PSiB Visit Days

  • Are led by prominent members of the local business community
  • Take participants into the community for a half-day of engagement with local youth and organizations
  • Facilitate one-to-one learning and dialogue between participants and community members
  • Conclude with an in-camera session where leaders reflect on their experience and develop business strategies for action

Step 2: Using Business Skills in the Community

Building on their personal experience, our business leaders develop hands-on initiatives with community partners to shift the conditions preventing youth from accessing employment. These business-led initiatives have ranged from job matching, mentorship, direct employment, enterprise development and capacity building for community agencies.

Step 3: Grow what works

The next step involves scaling and adapting the best business led-initiatives across Canada through The Prince’s Canadian Responsible Business Network (PCRBN). Led by founding partners George Weston Ltd., KPMG, RBC and Scotiabank, PCRBN is currently developing models in under-resourced neighbourhoods in Toronto, Winnipeg and Halifax.

PSiB leaders and their companies can join this network, adding their own initiatives and ideas and help support the creation of a comprehensive approach to tackling youth employment that can be deployed in the areas that it is needed most. PCRBN added its fifth national partner Birch Hill Equity in January 2015.