PRESS RELEASE: Royal Bank Commits to Fund “Seeing is Believing”
May 23rd, 2012
TORONTO – Following a visit today by The Prince of Wales with youth and CEO participants from his Canadian Prince’s Seeing is Belieiving (PSiB) program, Royal Bank CEO Gord Nixon announced that RBC would be providing $60,000 in funding in honour of Her Majesty’s The Queen’s 60 years on the throne.
“RBC is honoured to be associated with The Prince’s Seeing is Believing and to help expand its reach in Canada,” said RBC President and CEO Gord Nixon. “Together we share The Prince’s belief that when business and the community come together to tackle problems, great things can happen”.
The PSiB program brings corporate leaders face to face with social and economic issues, and demonstrates the impact that responsible business can have by closing the gap between the boardroom and the community. Prince’s Charities Canada recently initiated a series of PSiB programs in Toronto in partnership with Canadian Business for Social Responsibility and the Wellesley Institute.
“We are so pleased that Royal Bank has chosen to support the Prince’s Seeing is Belieing” said Amanda Sherrington, President and CEO of Prince’s Charties Canada. “The Prince of Wales has always believed that direct contact and dialogue with members of the community helps business leaders to better understand the issues and that it leads them to play a role in its recovery. Royal Bank joined us as a participant, saw the value and now they’re stepping up to play a leadership role in moving the program forward.”
The Prince of Wales visited Toronto’s historic Yonge Street Mission and a much newer community organization called UforChange. Both organizations are Prince’s Charities Canada (PCC) partners based in Toronto’s St. James Town.
After hearing about the progress being made between PSiB participants, The Prince travelled by hybrid TTC bus to continue the discussions with some of the youth and CEOs while taking a tour of the St. James Town area. The Prince received a special Metropass from the TTC for the occasion.
The bus arrived at Uforchange where The Prince was greeted by a crowd of cheering youth. Inside His Royal Highness was shown some of their arts, culture and life skills programing including social enterprise, fashion and DJ workshops. Prince’s Charities Canada has hired Uforchange to serve as their official videographer for the 2012 Royal Tour.
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Daniela Minicucci, NATIONAL Public Relations