Bringing Together Business Expertise and Community Know-How for Youth Employment: Prince’s Seeing is Believing in Halifax

December 2, 2016

HALIFAX – Seeing really is believing – and it’s the first step to a deeper and stronger engagement between senior business leaders and high-performing community organizations. The Prince’s Seeing is Believing (PSiB) program is an innovative tool that gets senior business and government leaders out of their offices and into the community to gain deep insights into the issues, challenges and opportunities around employment for youth who are distant from the labour market.

The PSiB visit day on December 2nd brought together youth with more than a dozen business, government and community leaders at the City of Halifax’s Youth Live – a 21-week job and life-skills building program for youth facing barriers to employment.

PSiB is used by the Prince’s Canadian Responsible Business Network (PCRBN) as a catalyst to create powerful collaborations between business and community. PCRBN is a project of Prince’s Charities Canada, the Canadian charitable office of HRH The Prince of Wales. More than 150 senior business leaders have joined PSiB visit days across Canada since 2012. PCRBN is active in Halifax, Winnipeg and Toronto with a focus on youth employment and has created dozens of specific programs that have engaged more than 1,500 youth – including a dedicated stream that focuses on indigenous youth.

In Halifax, PCRBN has built a spectrum of pre-employment and employment programs, including the successful partnership between Loblaw and Hope Blooms that generates scholarship revenues for youth through the sales of salad dressings in a growing number of stores; plus other employment-related programs including financial literacy, skills for work and initiatives that link youth who are ready to work with employers ready to hire.

“Canadian businesses provide upwards of 75% of all jobs across Canada, so it makes sense to get businesses engaged in tackling youth employment,” says Geoff Wilson, an executive at George Weston Limited and chair of PCRBN’s National Business Leadership Council.

“The goal of PSiB on December 2nd is to offer business and government leaders strong insights into the realities of youth employment issues and challenges in Halifax, and to work with them on effective solutions,” says Michael Shapcott, Director of National Business and Community Strategies for PCC. “The focus on Youth Live allows business leaders to understand what is really going on in Halifax, and to co-develop effective strategies in collaboration with community organizations that know and work with young people.”

“Supporting and encouraging our youth population to develop the skills needed to positively contribute to their communities, is a key focus area for the Halifax Regional Municipality,” said Deputy Mayor, Steve Craig. “The Youth Live program provides a unique opportunity for young people to learn how to be an effective leader, collaborative teammate, and engaged community member, all of which give them the skills to succeed in their careers and in life.”




For more information:


Matthew J. Rowe, Director, Operations & Partnerships

Prince’s Charities Canada

Office: 416-967-2940 | Mobile: 416-576-3969


Biju Pappachan, Manager, National Operations

Prince’s Canadian Responsible Business Network

Office: 416-967-7917 | Mobile: 416 -858- 0477






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