Press Release: HRH The Prince of Wales to meet with veteran business owners

June 30, 2017

Trenton, Ontario—Today His Royal Highness The Prince of Wales will meet with past participants of the Prince’s Operation Entrepreneur (POE) program, as part of his visit to CFB Trenton. POE was launched by HRH in 2012 during his 16th visit to Canada, it was also his first charitable event through his Prince’s Charites Canada (PCC). POE is a unique, made-in-Canada program which provides Veterans and transitioning Canadian Armed Forces Personnel with the tools needed to start their own businesses, facilitating their transition into civilian life.

The Prince will walk through displays of Veterans’ businesses showcasing their products and services, and hear how their participation in POE has supported them in achieving their dreams of business ownership. He will meet with alumni who have since launched and grown their businesses. Each of these businesses and their founders have directly benefited from the training and support provided by the program.

Businesses to be featured range from Reticle, a strategic risk management consultancy founded by former Lieutenant-Colonel Steve Day and employing other veterans, to Buena Vista Farms, where raising free-range heritage poultry and growing heritage organic produce and flowers has helped Former Master Corporal Bill Hawley in his own rehabilitation.  In fact, a majority of participants in the program are medically release, with 97% of those saying that the program enhances their personal resiliency and aids in their transition.

The POE program provides intensive one-day introductory workshops and seven-day “boot camps” at four universities across the country, engaging university students, local entrepreneurs and POE alumni in the process. The program also offers ongoing support including webinars, the Canadian Veteran Business Directory and short-term business coaching.

“The Prince of Wales, who serves as Colonel-in-Chief to seven Canadian regiments, views POE as a means of recognizing the invaluable service rendered by military personnel, by helping them begin the next stage of their lives and careers,” said Amanda Sherrington, President and CEO of PCC. “Each year, approximately 5,000 Armed Forces members transition into civilian life. POE offers men and women who have served their country the tools not only to start their own businesses, but also to build confidence and develop networks to support them in their ongoing transition”.

Since the program’s inception, it has assisted 330 boot camp alumni start over 200 new businesses, and helped more than 1,500 in the military community decide whether entrepreneurship is the career path for them.

The success of POE in Canada has also inspired Prince’s Charities Australia to launch its own version: The Prince’s Lead Your Own Business.

For more information:
Andreas Kyriakos – Media Relations
1-416-967-7931 | Cell 1-416-276-2748

About Prince’s Charities Canada

Established in 2011, Prince’s Charities Canada supports the Canadian charitable work of His Royal Highness The Prince of Wales. PCC aims to convene and encourage collaboration across sectors, in order to create transformational change at the community level.  For nearly four decades, The Prince of Wales has supported the development of locally-driven and culturally sensitive programs in a range of areas:  disadvantaged youth, education, responsible business, improving the built environment, regeneration of heritage, environmental sustainability, and support for Indigenous communities and veterans. PCC currently has a presence in every Canadian province and territory, representing The Prince of Wales’s commitment to sustainable, collaborative social development.

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